Non-Toxic Makeup & Skin Care Favorites (2023)

It can be challenging to find safer makeup and skin care products that really work, so today I’m going to share some of my favorite options that I’ve been using lately. They really do work as well as some of the more mainstream products that I used to use!

Non-Toxic Makeup & Skin Care Favorites (1)

I’ll admit that transitioning to safer makeup and skin care has been a relatively slow process for me, because it wasn’t super high on my priority list.

(Video) 14 Non-Toxic Skincare & Makeup Favorites

I didn’t really take notice of what I was using on my skin until I was trying to get pregnant and found out that babies can be born with up to 200 chemicals in their bodies! (Transferred from blood in theumbilical cord.)

Since our skin is the body’s largest organ, it makes sense that whatever we put on it would be directly absorbed by our bodies– as if we were actually eating it.

I mean, if you think about it, the nicotine patch and birth control patch are super-effective options, right? And they’re applied only to the skin, so clearly things that we put on our skin are effectively absorbed into the body as well as any pill.

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(Video) Ditch Mainstream Makeup! Non Toxic Makeup Tutorial *Favorite clean, non toxic foundations

What makes me really concerned, is the fact that the United States hasn’t passed any legislation regarding the safety of personal care products since 1983.

There are over 80,000 chemicals on the market today with NO safety data, and many of those can show up in skin care and beauty products because the industry isn’t regulated the same way food products are.

In the past 20 years, the European Union has banned over 1,300 chemicals that can be used in personal care products. The United States has only banned 30 to date.Beautycounter’s “Never List” contains1,500 chemicals that they will never use in their products, including the 1,300 chemicals banned in the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.

Until things change, it’s up to us to do our own homework and try to find the safest beauty options on the market. I like to use the EWG’s Skin Deep Database, as they rate products on a “hazard scale” of 1 to 10, with 1 being the lowest-hazard option and 10 being the highest hazard option, using as much safety data that is currently available.


The products I’m sharing below all have a low-hazard score of 3 or lower, so I hope you’ll find some new safer favorites, too.

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This post contains affiliate links, which means I may receive a small commission from the retailer if you choose to make a purchase.

Safer Face Makeup

  • Tint Skin Hydrating Foundation.I’m so glad a friend of mine introduced me to Beautycounter’s Tint Skin Foundation, because it’s just as effective as my old full-coverage foundation, and has a very safe rating on EWG’s Skin Deep Database. I use the Linen color when I’m paler for winter, and the Sand color when my skin is tanner in the summer.(And just so you know, my mother who is in her 60’s with rosacea has also made the switch to using the tint skin foundation, and she thinks it’s better than the Clinique foundation she had been using previously!)
  • Beautycounter Powder Blush. This safer blush has just as much pigment as the mainstream brand I used to use! I use it with a big fluffy brush to apply color to my cheeks. (The bloom/tulip color is my favorite.)
  • RMS Beauty Living Luminizer. I use this to highlight my cheekbones and anywhere where I want a touch of natural-looking shine or shimmer. (This jar lasts a really long time– I’ve been using the same one for over a year.)
  • RMS Beauty “Un” Cover-up. If you don’t need a full-coverage foundation, I’ll still sometimes use the “Un” cover-up from RMS beauty. This non-toxic option is made with a blend of oils and beeswax, giving you a light, somewhat sheer coverage for casual days when you don’t want to look like you’re wearing a lot of makeup.
  • Beautycounter Touchup Concealer Pen. If you struggle with dark circles under your eyes or need to hide a blemish, this concealer pen works great! (I use the fair color.)
  • RMS Beauty Lip2Cheek. This colorful pot can be used on your lips and on your cheeks as a blush. Just blend with your fingers. I think this option is a bit more natural than Beautycounter, but I prefer the look of a powder blush more, so it’s just up to your preference.

Safer Eye & Lip Makeup

  • Beautycounter Volumizing Mascara or Lengthening Mascara. I can’t decide which I like better between these two, and I often use both at the same time. I use the volumizing as my first coat, and then apply the lengthening as my second coat when I want more dramatic looking eyelashes. (I love playing up my eyes with makeup!)
  • Tarte Statement Mascara. Before Beautycounter became my one-stop safer makeup options, I used Tarte’s products because they are made without parabens, mineral oil, or synthetic fragrance. I’m not crazy about the packaging or the hard plastic mascara brush, but this mascara does provide a nice “volumizing” look. (It’s possibly more volumizing than the Beautycounter version, but I really hate the brush in this one, so it’s a tie.)
  • Beautycounter Brow Pencil. Perfect for defining your eyebrows! (You can get a discount on this product when you buy it in the Flawless in Five bundle.) Also, note that this product contains fish oil if you are trying to only buy vegan products.
  • Beautycounter Color Outline Eye Pencil. When you want a quick and natural eye liner look, I like to use this pencil for lining my eyes.
  • Tarte Clay Pot Eye Liner. For a more dramatic evening look, I like to use this clay pot with a small liner brush.
  • Beautycounter Duo Eye Shadow. This is by far the best safer eye shadow I’ve tried– the pigment reminds me of the old Bobbi Brown eye shadows I used to use. I like the Fawn/Night shade for evening events, and the Oyster/Amethyst shade for everyday.
  • Beautycounter Sheer Lipstick. This lipstick leaves my lips feeling moist, with long-lasting color and no synthetic fragrance.
  • Beautycounter Lip Gloss. This is my go-to gloss that I wear on a daily basis, with or without a lipstick underneath. I like the Peony and Bare Shimmer colors for a natural look, and the Fig color for an evening look. (It’s not as dark when you apply it!)

Non-Toxic Makeup & Skin Care Favorites (4)

(Video) Non-toxic makeup & skincare haul ♡

Safer Skin Care

  • Beautycounter Cleansing Balm. I’ve been using olive oil to wash my face since 2011, but sometimes it can leave my face feeling dry. (Weird, I know, but sometimes oils can actually be drying to your skin.) Beautycounter’s cleansing balm feels like I’m washing my face with coconut oil, but with added vitamin C to help brighten skin, and raspberry and cranberry oils to help leave it feeling hydrated. My skin has never felt better!
  • Tata Harper’s Regenerating Cleanser. Prior to finding the Cleansing Balm above, I was using this cleanser every other day, as a gentle exfoliator. I like it better than Beautycounter’s exfoliating cream, so I still use it once a week when I feel the need to exfoliate.
  • Brightening Facial Oil with Vitamin C. I use this facial oil after cleansing my face for extra hydration. (It smells so good.)
  • Brightening Facial Mist. I use this mist to prep my skin before putting on makeup. I tend to have very dry skin, so I feel like this helps moisturize and plump up my skin so that the makeup doesn’t settle into any fine lines.
  • Weleda Skin Food. This is hands-down my favorite rich, creamy lotion. I don’t think it’s actually intended to be a face lotion… it’s more of a thick cream that you would probably use in the dead of winter for ultra-dry hands. However, I tookAccutanefor 5 months as a teenager, and that seems to have left me with unusually dry skin– even 20 years after the fact. So, I really slather on the most hydrating creams I can find. (My dermatologist taught me to apply my lotions to wet skin, rather than drying it with a towel first. It really helps lock in extra moisture!)
  • Countermatch Adaptive Moisture Lotion. I only recently ordered this lotion myself, as I’m always on the hunt for the best lotions for my super-dry skin. I’ll report back on this one once I’ve used it a little longer, but so far, it seems promising.
  • Trader Joe’s Argan Oil. Prior to discovering Beautycounter’s Cleansing Balm, I was using pure argan oil to “wash” my face. This is great and affordable option if you want to “dip your toes” into the oil cleansing method. Simply rub the oil all over your dry face, massaging it into your skin for about 1-2 minutes, then cover your face with a steaming hot washcloth for a mini steam treatment. I like to repeat the washcloth steaming twice, when possible. Then gently wipe your face with the hot washcloth to remove any excess oil, and then add your moisturizer over that.
  • Seaweed Bath Co. Marine Night Therapy. This is another lotion that I tried and loved! This company’s products get a great score on the Skin Deep database, and this lotion is nice and creamy. For my dry skin, I actually use it as a “day” cream, rather than a night cream.

Non-Toxic Makeup & Skin Care Favorites (5)

Safer Hair Care & Bath Products

  • Morrocco Method. These shampoos and conditioners are totally unique and are about as non-toxic as you can get, though they do take some getting used to. Unlike mainstream creamy shampoos, Morrocco Method’s products are brown in color and smell pleasantly earthy. These bottles are ultra-concentrated, so a little goes a long way. (Tip: I like to apply this shampoo to dry hair so you know where you’ve applied it– it can feel like it gets lost when your hair is wet, since it doesn’t lather at all.) I also recommend using a scalp scrubber of some sort, to help promote healthy circulation in your scalp!
  • Beautycounter Smooth & Control. I have naturally curly hair, so I also decided to give Beautycounter’s new hair line a try. If you like the smell of Aveda’s hair care products (which I do) I think you’ll love these, too. This shampoo has a light lather, and like Morrocco Method, I feel like I need to shampoo twice with it to avoid a greasy hair day, but I think that comes with the territory of many sulfate-free shampoos. (I should also mention that I only get to shower twice a week, if I’m lucky– so maybe if I used them daily I wouldn’t have to shampoo twice! Perhaps I’ll find out when my kids are older.)
  • Charcoal Cleansing Bar. I originally bought this bar to try as a face wash, but it left my skin feeling too “squeaky clean.” (Perhaps it would work well for those with oily skin?) Now I use it as a body wash in the shower, particularly for under my arms, where I need extra cleansing power. (Breastfeeding hormones are no joke.)
  • Citrus Mimosa Body Wash. This is the body wash I currently keep in our shower. I love the light fragrance, and it does produce a nice lather without using sulfates.
  • Beautycounter Kids Body Wash. I use this body wash on both of my children, and love the refreshing strawberry scent! The formula is gluten-free and nut-free.
  • Beautycounter Kids Shampoo. I don’t feel the need to shampoo my kids’ hair on a daily basis, but this is the shampoo we use when we need to.

Deodorant, Toothpaste & Makeup Remover

  • Deodorant. At the moment, Primal Pit Paste makes my favorite natural deodorant, though I also like Soapwalla and Schmidt’s. (Schmidt’s scents can be a little overpowering, though.)
  • Toothpaste. I use Weleda’s Salt Toothpaste, because I don’t like my toothpaste to taste sweet. We use their Kid’s Toothpaste for my son.
  • Makeup Remover. I don’t actually use a formal makeup remover, as I’ve found olive oil or coconut oil works just fine at removing most makeup. However, if you’d prefer using a more traditional eye makeup remover for tough mascara, I’d probably try the new eye makeup remover from Beautycounter.

I hope this huge list isn’t too overwhelming! I wanted to list a lot of the brands I love, so you can pick and choose whatever sounds best for your needs whenever you need to replenish your own makeup or skin care stash at home.

Non-Toxic Makeup & Skin Care Favorites (6)


If you have any questions or additional recommendations, please feel free to leave a comment below and I’ll do my best to respond!

Disclosure: I’m a big fan of Beautycounter’s products and their mission to bring safer beauty products to the market, so I decided to become a consultant. You can use the links in this post to shop with me, or you’re welcome to find another consultant near you. (Or you can become a consultant yourself, if you’d prefer. Feel free to email me if you have questions at

(Video) HOW TO SWITCH TO CLEAN, ALL NATURAL, NON TOXIC PRODUCTS | Beginners Guide, Resources, Greenwashing


How do I find non-toxic makeup products? ›

Our Good Face Index has an easy-to-understand rubric for clean makeup products: If a product is labeled with a green plus sign, it's non-toxic.

What does non-toxic makeup mean? ›

Clean beauty is synonymous with non-toxic beauty. It is a term used to describe cosmetics and skincare products that are free from harmful chemicals. This includes ingredients like parabens, phthalates, sulfates, and synthetic fragrances.

What is the number one ingredient in makeup? ›

Water – the most common cosmetic ingredient, water is used as the base of many products. It also acts as the main solvent to dissolve other ingredients in the product. Emulsifiers – these are used to stabilize formulas and prevent the ingredients from separating.

What is in makeup that is bad for skin? ›

8 Toxic Ingredients In Your Makeup
  • Formaldehyde. Though presently banned in the EU, formaldehyde has continued use in US personal care products as a preservative to prevent bacterial growth. ...
  • Triclosan. ...
  • Parabens. ...
  • Phthalates. ...
  • Lead. ...
  • Petroleum. ...
  • Propylene Glycol. ...
  • Butylated compounds (BHT + BHA)
Apr 24, 2020

Does Sephora have toxic free makeup? ›

When you're wandering down the aisles at Sephora, clean beauty is luckily easy to find. Just look for the green checkmark and you'll be able to identify the products that are certified clean. Otherwise, look for words like “clean” or “natural” to signify that a product is probably non toxic.

What's the worst chemical in makeup? ›

Harmful Effects Of Chemicals In Cosmetics
  1. Sulfates. Sulfates are salts that are formed when sulphuric acid (H2SO4) reacts with another chemical. ...
  2. Parabens. Parabens are the preservatives used to keep your skincare and makeup fresh and germ-free [2]. ...
  3. Phthalates. ...
  4. Synthetic colors. ...
  5. Fragrance. ...
  6. Triclosan. ...
  7. Toluene. ...
  8. Talc.
Jan 21, 2022

Is 100% pure makeup non-toxic? ›

100% PURE® products are truly 100% pure. That means there are no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.

What are the side effects of toxic makeup? ›

“The most widely reported impacts of toxic makeup and skin care products are the development of cancers, hormonal imbalances, and fertility issues, alongside conditions such as asthma, eczema, or dermatitis,” says Dallimore.

What ingredients should I avoid in makeup and skin care? ›

8 ingredients that your beauty products should NOT include
  • Alcohol. ...
  • Oxybenzone. ...
  • Parabens. ...
  • Formaldehyde. ...
  • Talc. ...
  • Phthalates. ...
  • Fragrances. ...
  • Heavy metals.
Dec 8, 2021

Is Mary Kay makeup non toxic? ›

In addition, Mary Kay Naturally® products are paraben free, phthalates free, synthetic fragrance free, synthetic dyes free and SLS/SLES free. Some products may also be formulated without other select ingredients.

What should you avoid in face wash? ›

What ingredients to watch out for in face cleansers
  • Parabens. ...
  • Phthalates. ...
  • Sodium lauryl sulfate (SLS) / Sodium laureth sulfate (SLES) ...
  • Propylene glycol. ...
  • Triclosan. ...
  • DEA, MEA, & TEA. ...
  • Formaldehyde. ...
  • Toluene.
Jan 27, 2021

Why you shouldn't wear makeup everyday? ›

If you are applying makeup on a regular basis and leaving it on your skin for a long time, there are chances that your skin pores get clogged. This does not let your skin breathe, making it prone to acne, bumps and other facial skin problems. You may notice bumps around your eyes as well.

Is bareMinerals makeup chemical free? ›

Every bareMinerals product is 100% free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar and microbeads, and we are ALWAYS cruelty-free.

Is bareMinerals makeup safe? ›

Yes, bareMinerals is considered a clean beauty brand.

They use safe ingredients and restrict over 2,500 ingredients, including the 1,400+ banned in the E.U. All their products are paraben-free, phthalate-free, formaldehyde-free, chemical sunscreen-free, mineral oil-free, and so on.

Which beauty product is chemical free? ›

Biotique is completely chemical-free and does not conduct animal testing. Biotique's product range extends from face washes, exfoliators, cleansers, sunscreens, toners to baby care and hair care as well.

Is Burt's Bees makeup chemical free? ›

What is this? Before we get started, just a note on Burt's Bees Beauty makeup line. All of the products listed are 99.9% + natural. They are all formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances.

Does Clinique makeup have toxic chemicals? ›

All Clinique formulas are full of powerful ingredients proven to create great skin. We avoid using any known allergens or irritants in ways that could potentially harm skin. No parabens. No phthalates.

Is Covergirl toxic free? ›

No, Covergirl is not considered a clean beauty brand.

They still use synthetic ingredients and harsh chemicals in their products.

What makeup has carcinogens? ›

Carbon black is present in mascaras, eye liners, and lipsticks, as it gives these products their coloring. The Environmental Working Group (EWG) link this chemical with cancer, and research has reported that carbon black is “possibly carcinogenic to humans.”

What is toxic in mascara? ›

Other harmful preservatives often found in mascara include Formaldehyde, a known carcinogen, Imidazolidinyl Urea, a releaser of formaldehyde, and Thimerosal, a mercury-based element.

Do skincare products enter bloodstream? ›

In other words, you can rest assured knowing your favorite skincare products are very unlikely to ever get into your bloodstream—your epidermis and dermis layers are great at doing their jobs.

Which foundation is not harmful? ›

For a non toxic full coverage foundation, 100% Pure Full Coverage Water Foundation is a top pick. 100% Pure has the most organic Foundation options that are truly all natural and is a great makeup brand to start your clean beauty journey with.

Is MAC makeup toxic free? ›

Yes, MAC is considered a clean beauty brand. They use safe ingredients, and products are formulated without Phthalates, Parabens (Except M·a·c Pro Chromacake), Formaldehyde Donors, SLS, Hydroquinone, Triclosan, D&C Yellow No 11, Ethanolamines, or Paba.

Is Body Shop makeup toxic free? ›

All our cosmetic products are safe to use. The Body Shop International uses ingredients that are carefully selected for their high levels of purity and consumer safety. The final formulated products are also rigorously tested for consumer safety and comply with strict international safety laws.

Is concealer bad for your skin? ›

Some ingredients found in makeup, including concealers, can clog pores or irritate the skin—both of which can lead to acne breakouts. If you're using concealer to cover up pimples, the last thing you want is for that concealer to cause more pimples!

Why is makeup unhealthy? ›

Therefore, the makeup you wear may contain chemical ingredients that could be harmful to your health. Common contaminants found in cosmetics range from lead and asbestos to phthalates and more. They can be found in lipstick, powders, fragrances, nail polish, lotions and other beauty products.

Is makeup bad for your skin dermatologist? ›

Makeup tips for acne-prone skin

Since acne-prone skin is sensitive, people with acne may find that certain makeup products, such as foundations and concealers, worsen acne or cause new breakouts. However, dermatologists from the American Academy of Dermatology say it's okay for acne patients to wear makeup.

How can I take care of my face naturally? ›

To keep it gentle:
  1. Limit bath time. Hot water and long showers or baths remove oils from your skin. ...
  2. Avoid strong soaps. Strong soaps and detergents can strip oil from your skin. ...
  3. Shave carefully. To protect and lubricate your skin, apply shaving cream, lotion or gel before shaving. ...
  4. Pat dry. ...
  5. Moisturize dry skin.

What products should not be used on skin? ›

Keeping your skin safe

It's in your skin's best interest to steer clear of abrasive exfoliating tools and ingredients, including crushed walnuts and glitter; anything with high alcohol, preservatives, or paraben content; and too-sticky products, like pore strips and peel-off masks.

What are the top five makeup brand? ›

See the full ranking below:
  • Top 10 Most Popular Makeup Brands—According to Hey Goldie.
  • #1. Huda Beauty. ...
  • #2. Anastasia Beverly Hills. ...
  • #3. Fenty Beauty. ...
  • #4. MAC Cosmetics. ...
  • #5. Morphe Cosmetics. ...
  • More Beauty Insights. Cosmetify recently ranked the top 20 most successful celebrity brands of 2023.
Apr 4, 2023

What are the top 5 professional makeup brands? ›

One can find preferred cosmetic products on the cosmetic online retailer's websites, including all the top end makeup products brands – MAC, L'Oreal, Maybelline, No. 7, Clinique, Revlon, and other widely known makeup brand names.

Which is the best brand foundation? ›

  • Best Overall: NARS Light Reflecting Advanced Skincare Foundation at Nordstrom. ...
  • Best Value: L'Oréal Paris Fresh Wear Foundation at Amazon. ...
  • Best Light Coverage: ILIA Super Serum Skin Tint at Amazon. ...
  • Best Medium Coverage: Lancôme Teint Idole Foundation at Nordstrom. ...
  • Best Full Coverage: ...
  • Best Splurge:
Apr 11, 2023

Which makeup brand is best in us? ›

With that said, here are the Top 10 cosmetic brands in the USA in 2023:
  • NARS Cosmetics. ...
  • Pat McGrath Labs. ...
  • Charlotte Tilbury. ...
  • Maybelline. ...
  • Kylie Cosmetics. ...
  • Glossier. ...
  • Anastasia Beverly Hills. ...
  • Laura Mercier Cosmetics.

Which lipstick brand is best? ›

  • Maybelline New York Liquid Matte Lipstick. ...
  • Lakme 9 to 5 Primer + Matte Lip Colour. ...
  • Faces Canada Weightless Matte Lipstick. ...
  • Just Herbs Ayurvedic Lipsticks. ...
  • SUGAR Cosmetics – Smudge Me Not. ...
  • Mamaearth Moisture Matte Longstay Lipstick. ...
  • Nykaa So Creme! ...
  • Colorbar Velvet Matte Lipstick.
Jan 12, 2023

Is elf makeup non toxic? ›

Yes, elf is considered a clean beauty brand.

They use safe ingredients and are committed to providing high-quality skincare products. Their products are free from parabens, phthalates, nonylphenol ethoxylated, triclosan, triclocarban, and hydroquinone.

Is Kay beauty Toxin free? ›

Promoting clean beauty, Kay Beauty keeps its products free of parabens and toxins. It is also a cruelty-free, vegan brand.

Is Lancome a clean brand? ›

Is Lancome Considered Clean? No, Lancome is not considered a clean beauty brand.

What is the healthiest thing to wash your face with? ›

Use a gentle, non-abrasive cleanser that does not contain alcohol. Wet your face with lukewarm water and use your fingertips to apply cleanser. Resist the temptation to scrub your skin because scrubbing irritates the skin. Rinse with lukewarm water and pat dry with a soft towel.

Why you shouldn't use Neutrogena? ›

Not only do many Neutrogena sunscreens contain harmful chemicals like oxybenzone and methylisothiazolinone – we'll get to those later – but their advertised SPF levels of over 70 have been debunked by the U.S. Food and Drug Administration. According to the federal department, SPF levels max out at about 50.

Which face wash is toxic free? ›

Best Chemical-free Face Wash In India (Paraben and SLS-free)
S. NoProduct NamesPrices
6Plum 1% Encapsulated Salicylic Acid Foaming Face WashRs. 227
7mars by GHC Tea Tree Foaming Face WashRs. 199
8Panachee Grape Vine Anti Ageing Gel Face WashRs. 199
9Pemle De Tan Green Coffee Face WashRs. 299
6 more rows

How can I look good without makeup? ›

12 Easy Tips To Look Good Without Makeup
  1. Healthify Your Skin From The Inside Out. If your skin is healthy from the inside out, you will automatically have a natural glow on your face. ...
  2. Clean, Moisturise, Exfoliate. ...
  3. Keep Yourself Groomed. ...
  4. Style Your Eyebrows. ...
  5. Care For Your Smile. ...
  6. Pamper Your Hair. ...
  7. Dress Well. ...
  8. Eat To Nourish.
Nov 10, 2021

Does wearing less makeup make you look younger? ›

Being gentle with your skin will cut back on prematurely aging your skin, but less makeup will have your skin looking younger. You'll have less bacteria on your face. Bacteria is all around us but you don't want it on your face. Every single time a makeup brush touches your face, you're adding bacteria to your skin.

Does foundation age your skin? ›

According to board-certified dermatologist Michele Green, MD, makeup itself doesn't age your skin.

Is elf makeup non-toxic? ›

Yes, elf is considered a clean beauty brand.

They use safe ingredients and are committed to providing high-quality skincare products. Their products are free from parabens, phthalates, nonylphenol ethoxylated, triclosan, triclocarban, and hydroquinone.

Is EWG a reliable source? ›

The EWG issues various product safety warnings. The accuracy of EWG reports and statements have been criticized for exaggerating the risks of chemicals as has its funding by the organic food industry. EWG warnings have been labeled "alarmist", "scaremongering" and "misleading".

Is Bare Minerals makeup toxin free? ›

Yes, bareMinerals is considered a clean beauty brand.

They use safe ingredients and restrict over 2,500 ingredients, including the 1,400+ banned in the E.U. All their products are paraben-free, phthalate-free, formaldehyde-free, chemical sunscreen-free, mineral oil-free, and so on.

Is Maybelline a clean brand? ›

Is Maybelline Considered Clean? No, Maybelline is not considered a clean beauty brand. They still use synthetic ingredients and harsh chemicals in their products.

What is the e.l.f. Cosmetics scandal? ›

The U.S. Office of Foreign Assets Control says e.l.f. Beauty imported 156 shipments of false eyelash kits from two Chinese suppliers that sourced materials from North Korea. The eyelash kits were valued at $4.43 million. The company realized the issue after a self audit of third-party suppliers.

Is elf makeup FDA approved? ›

All fragrances follow International Fragrance Association (IFRA) standards; all colorants meet FDA and EU purity standards; and all products meet microbial challenge testing requirements to keep products fresh for the life of the product.

What is more reliable than EWG? ›

org's top 5 competitors in May 2023 are:,,,, and more.

What is better than EWG? › Top 7 competitors, with 398.4K visits, 39 authority score, 56.93% bounce rate., with 3.4M visits, 51 authority score, 49.20% bounce rate., with 1.1M visits, 56 authority score, 81.01% bounce rate.

Who pays for EWG? ›

Who funds EWG? Myth: EWG is a “for-profit organization funded by large organic farms.” Fact: EWG is an independent nonprofit organization, a 501(c)(3) largely funded by individual donations and grants from charitable foundations.

Is Almay makeup safe? ›

Our products are cruelty free, fragrance free, and doctor tested. We're committed to doing right by you. Because we believe in creating makeup that, first and foremost, is based on the principle of doing no harm—not to your skin, sensitive eyes, nor the planet.

Is Nyx non toxic? ›

No, NYX is not considered a 100% clean beauty brand.

They still use synthetic ingredients and harsh chemicals in their products, such as fragrance and dimethicone. However, the brand uses no parabens or sodium lauryl sulfate in its products.

What makeup brand is being sued for PFAS? ›

Shiseido Americas Corp. consumers alleging the company deceptively sold high-end cosmetics as “clean” and “natural” when they contain PFAS didn't show they'd suffered financial harm.


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